Insights

iEmergent appeared on the Insight on Business to discuss forecasting trends in the mortgage banking industry.

Laird and Bernard Nossuli sat down with Mike Colwell of Square One DSM to tell their startup story of entrepreneurship.

“As an entrepreneur, you ‘don’t play the game you find; you change the game you play.’”

Originally launched as a family-owned consulting business, iEmergent pivoted in recent years into a fast-growing software product company that’s building a national clientele for its innovative mortgage market forecasting tool.

Did the mortgage crisis of the late 2000s save the real estate industry? iEmergent CEO Laird Hedlund Nossuli thinks it might have. She also thinks her company’s Mortgage MarketSmart app might be laying the groundwork for a more stable real estate market in the future.

Redlining is at best defined as refusing a loan to someone because they live in an area deemed to be a poor financial risk. In fact, the origin of the word comes from the practice of banks and insurance companies actually drawing red lines around the neighborhoods to avoid.

If you look strictly at purchases, there are no surprises. Look deeper—at speed of growth over the next five years—and you get a different story.

Houses can’t buy themselves. Low interest rates can’t shop for homes to buy. Available credit won’t spontaneously buy homes. Households buy homes. And if households don’t buy homes, then mortgages aren’t originated