At iEmergent, we look at what’s coming in mortgage markets. What have we found? That diversity in lending can no longer be an afterthought. It’s mission critical for the future of lenders and for the homebuyers in the communities they serve.
What’s your plan to grow and embrace diversity?
Data isn’t useful if you can’t turn it into action. That’s why our powerful platform, Mortgage MarketSmart, blends data from different sources to give you next steps—for tomorrow, next year, and beyond.
Lenders use Mortgage MarketSmart to look back at missed opportunities, look forward to up-and-coming diverse markets, and build recruitment and resourcing strategies for targeted growth today.
Whether you’re a top-10 national lender or a small community bank, mortgage market intelligence is vital for lending success. Here are just some of the ways we help lenders with our data, tools, and expertise.
Identify pockets of growth opportunity
Find high-quality partners and build referral relationships
Pinpoint diverse markets for community lending
Inform strategic decisions like new branches and programs
Set realistic, market-driven sales goals
Recruit MLOs based on strategic priorities
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The future belongs to those who adapt and change. The homebuyer pool is growing more and more diverse, and lenders need to be purposeful about strategies that reach these changing markets.
Did you know?
Equitable lending is a way to help the community, but it’s also a prudent business strategy. The loans are out there; you might just have to proactively look where you haven’t before.
“To say that we used Mortgage MarketSmart to develop an SPCP is a robust understatement… It would be a mistake to think of iEmergent as just a data provider. They are much more active than that.”
Evan Zuverink, First Commonwealth Bank
“Other market intelligence firms’ products were so technical you’d need a data team to manage them, but iEmergent presented equally powerful capabilities in an accessible way. You don’t have to be a tech wizard to understand it or use it.”
John Harpst, Lake Michigan Credit Union
“My LOs…are very pleased with how they can use Mortgage MarketSmart to grow volume by helping underserved, mortgage-ready consumers.”
Jadira Hoptry, First Merchants Bank