Mortgage MarketSmart is a powerful solution for lenders who know that reaching and serving diverse borrowers is mission-critical -- for the future of their businesses and for the homebuyers in the communities they serve. The size and composition of mortgage opportunity varies from market to market and from year to year, requiring lenders to build and execute targeted, dynamic strategies for each of their markets. Mortgage MarketSmart leverages iEmergent's best-in-class mortgage forecasts to help lenders pinpoint tomorrow's hotspots, reveal missed opportunities and - best of all - blends real-time real estate agent and listing intelligence, loan officer performance data, and market share information for every competitor to ensure that lenders take action that gets results.
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