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Use our forward-looking mortgage data and powerful visual tools to help make better decisions—from national to local markets.

What is Mortgage MarketSmart?

Mortgage MarketSmart is a cloud-based software solution for easily accessing and utilizing iEmergent's market intelligence to make strategic and tactical decisions. Click below to see how enterprises and originators are using MarketSmart to capture more opportunity and grow market share.

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Latest From Our Blog

  • Revisiting the Purchase Mortgage Generation Rate

    Posted By Mark Watson on Jun 18, 2021
    Chief of Forecasting Mark Watson discusses how the national Purchase Mortgage Generation Rate - or PMGR - continues to march toward a historically sustainable rate of 4 percent. Read more about the PMGR over time, how it has changed in recent years, and - most importantly - how the PMGR in each market follows an unique path over decades.
    Read More

  • iEmergent Forecast Update: Coronavirus Leads to Mortgage Originations Record

    Posted By Mark Watson on Dec 04, 2020
    iEmergent projects total mortgage originations to top $4.1 trillion in 2020, which will be the biggest year of mortgage originations in U.S. history. Read more about the impact of the coronavirus on the housing market, and how it contributed to this record year.
    Read More

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