At iEmergent, we look at what’s coming in mortgage markets. What have we found? That diversity in lending can no longer be an afterthought. It’s mission critical for the future of lenders and for the homebuyers in the communities they serve.
The size and composition of mortgage opportunity varies from market-to-market and from year-to-year. The best way to hit the moving target time and time again is with data that, down to a neighborhood level, helps reveal missed opportunities and pinpoint tomorrow's hotspots.
What’s your plan to grow and embrace diversity?
Data isn’t useful if you can’t turn it into action. That’s why our powerful platform, Mortgage MarketSmart, blends data from different sources to give you next steps—for tomorrow, next year, and beyond.
Lenders use Mortgage MarketSmart to look back at missed opportunities, look forward to up-and-coming diverse markets, and build recruitment and resourcing strategies for targeted growth today.
Mortgage MarketSmart integrates the most useful data for lenders:
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The future belongs to those who adapt and change. The homebuyer pool is growing more and more diverse, and lenders need to be purposeful about strategies that reach these changing markets.
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