Case Study: Lake Michigan Credit Union Boosts Originations, Grows Referral Network, and Recruits Ideal Talent

Founded in 1933, Lake Michigan Credit Union (LMCU) is a top credit union in the state of Michigan and nationwide, with more than $12 billion in assets and over 534,000 members. LMCU’s 59 branches, including 20 in Southwest and Central Florida, provide members a full range of financial services, from high-interest checking and savings accounts to personal loans, mortgages, and investments.

In late 2021, as LMCU prepared to pivot from the refinance boom into a purchase market, its leaders were on the lookout for untapped purchase loan opportunities. LMCU also needed a reliable tool to help its mortgage sales managers recruit LOs, forecast market opportunity, track sales growth, and measure loan performance compared to competitors in its service regions.

“Mortgage MarketSmart has allowed us to increase business and serve even more aspiring homeowners by pinpointing exactly where to find LMI opportunity in our market,” says John Harpst, VP of Mortgage Strategy at LMCU.

Mortgage MarketSmart by iEmergent became that tool. 

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Learn how Lake Michigan Credit Union uses iEmergent's data Mortgage MarketSmart's tools to meet strategic growth and diverse lending goals.