Mortgage MarketSmart is a web-based visualization tool that combines iEmergent’s robust forecasts, external data sources, dynamic maps, and simple tools to help lenders focus in on homeowner diversity and growth efforts. Mortgage MarketSmart puts data and actionable intelligence at the fingertips of executives, managers, and loan officers.
Lenders have endless amounts of data available to them. MLS listings, the NMLS database, HMDA data, and so much more. In its raw form, the data can be overwhelming and feels like you need a statistics degree to interpret it.
Our goal at iEmergent is to make data actionable so you can confidently and quickly make decisions on your big-picture strategy, your recruiting efforts, market-level tactics, and more.
Mortgage MarketSmart blends data from various sources and gives you the tools to use that data to grow your business.
The homeownership gap—the differential between white and non-white homeownership—hasn’t improved in the last few decades. We intend to help lenders change that—using data. With Mortgage MarketSmart, you can find upcoming opportunities in diverse markets and strategically deploy your resources to capture them.
We help lenders go beyond fair lending—our long-term vision is to help change the homeownership pool so it mirrors the population of each market. It’s a big mission, and data is one of the most important tools in getting there.
Dive into data, reports, and maps to inform your growth strategies. Here's just some of what you can see and do with Mortgage MarketSmart 360.*
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*Not all features are available in all package tiers
Mortgage MarketSmart brings together the best of the data sources you’re already familiar with. The datasets inside Mortgage MarketSmart look at:
View Available Data (PDF)
Mortgage MarketSmart has data and tools for executives doing strategic planning, managers overseeing sales teams, and loan officers working within their communities.
Here are just a few things you can do in the system. See more in our knowledge base.
A quick demo of the system highlights.
Filter data by low/moderate income and majority-minority census tracts.
View MLS real estate listings on your map and see top realtors in your markets.
Use Mortgage MarketSmart to answer questions that drive your lending and recruiting strategies.