The mortgage market in Greenville, South Carolina, is booming, but affordability and homeownership gaps persist. See how iEmergent's data reveals where lenders can find opportunity.

Episode 4 of iEmergent's "From Gaps to Growth" series shows lenders how to build a data-driven marketing strategy that moves beyond chasing leads to removing borrower barriers to homeownership.

Learn how iEmergent forecasts mortgage opportunity in census tracts around the U.S. and why this data is vital for lenders.

The newly launched CONVERGENCE® Knowledge Hub includes an iEmergent-powered Market Profile Dashboard that shows local demographics, homeownership patterns, and more.

Learn how the conflict in Iran, interest rates, and other economic indicators impacted iEmergent's mortgage opportunity forecasts for 2026 and beyond.

Episode 3 of iEmergent's "From Gaps to Growth" series moves from market analysis to market action, covering how lenders can set smarter goals, choose the right metrics, and align resources to the opportunities most worth pursuing.

iEmergent's Laird Nossuli wrote an article for MBA NewsLink about looking beyond total mortgage origination volume into where growth was actually happening.

iEmergent's Bernard Nossuli wrote an editorial in HousingWire about how lenders' focus on LO productivity may cause them to overlook other important metrics.