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Who: Executives and senior leaders, sales and revenue teams, HR leaders, recruiting When: On demand
What's Covered:
Episode 6 in our "From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production" webinar series. Catch up on other episodes here.
Mortgage lenders have spent years on the turnover treadmill. When business is up, they compete for established producers, pay for books of business, and hope a loan officer’s past production follows them to a new place. When business is down, they let those same producers go and start the cycle again once volume returns.
But sustainable growth requires a more deliberate approach to building a sales team. By starting with market opportunity—quantifying demand, knowing which borrowers and communities represent growth, and determining where your organization is falling behind—lenders can better determine the talent and capabilities they need.
In this episode, iEmergent CEO Laird Nossuli and COO Bernard Nossuli explore how data can help lenders find the right balance between recruiting proven producers and developing emerging talent while creating the training, tools, market intelligence, and support that help loan officers perform, grow, and stay.
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