Case Study: iEmergent Helps C&F Mortgage Recruit Smarter and Close Market Gaps

Posted By Megan Horn on Sep 13, 2025

Founded in 1995 and headquartered in Virginia, C&F Mortgage Corporation has originated over $21 billion in loans and helped more than 100,000 families achieve homeownership. The company is known for its strong community ties, a 98% customer satisfaction rating, and a commitment to serving first-time homebuyers, who account for nearly half of its business.

iEmergent CF Case Study

As C&F Mortgage Corporation focused on growing and strengthening its community lending programs, the company recognized the need for data that could deliver clarity, inform strategic direction, and inspire action.

“We wanted to grow to better serve our communities,” says C&F Chief Business Development and Information Officer Natalie Zvanya. “We needed a platform that could give us the big picture of our lending activity and help us act on what we saw. iEmergent did that and more.”

Download the Case Study

Learn how C&F Mortgage uses iEmergent data and tools to recruit LOs, build real estate partnerships, and serve their communities.

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