Insights
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Franklin Loan Center is a correspondent lender headquartered in Palm Desert, California. Today, its team of around 90 full-time loan officers is licensed in nearly 30 states and serves homebuyers and homeowners across a broad range of markets. Franklin operates with an agile, referral-driven model that allows the team to move quickly, introducing new products and programs as borrower needs evolve across markets.
To turn market-specific programs into something loan officers could use every day, Franklin adopted iEmergent’s Mortgage MarketSmart platform. The appeal was straightforward: geographic eligibility, active housing inventory, and referral intelligence in a single platform.
With Mortgage MarketSmart, Franklin can map the precise boundaries tied to program eligibility, layer those geographies over active listings, and instantly see which properties qualify—and which listing agents to contact. Instead of relying on static government maps or disjointed tools, loan officers can work from a real-time view of opportunity that reflects both policy rules and current market activity.
“I get feedback from all the loan officers on the newfound success with the program,” says den Dulk. “I’ve heard everything from, ‘I presented the program to my entire Keller Williams office and picked up two deals,’ to ‘I had four agents asking for open house flyers.’ There’s been a lot of response.”
Learn how Franklin Loan Center uses iEmergent's data and tools to reach referral partners and increase mortgage loan closings.