Mortgage Roadmap Webinar Series

From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production

iEmergent Mortgage Roadmap Episode 3: Setting Origination Goals and Right-Sizing Resources

June 10 at 2pm CT

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iEmergent Roadmap Webinar 3

About the Webinar

Who: Executives and senior leaders, sales and revenue teams, marketing professionals, data and analytics teams
When: June 10, 2026 at 2pm CT (3pm ET)

What's Covered:

Episode 3 in our "From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production" webinar series. Catch up on other episodes here.

Once you understand where untapped mortgage demand  exists within your footprint, the next step is choosing where to compete and how to win. In this episode, iEmergent CEO Laird Nossuli and COO Bernard Nossuli will introduce a structured framework for comparing and prioritizing your market’s opportunities. The focus shifts from identification to execution, helping you set performance-based goals and right-size resources to maximize efficiency and productivity. 

By the end of this session, you will be prepared to:

  • Compare and rank opportunity segments 
  • Measure improvement against your own past performance
  • Analyze and benchmark performance relative to competitors
  • Reallocate resources to increase efficiency and returns
The lenders that meet their growth goals are the ones that make disciplined decisions about where to focus and how to deploy their teams. This session will show you how.
 

Speakers:

  • Laird Nossuli, CEO, iEmergent
  • Bernard Nossuli, COO, iEmergent

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