From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production

Episode 2: Find Your Market’s Biggest Origination Opportunities

Read the recap blog post
Watch the recording:

About the Webinar

Who: Executives and senior leaders, sales and revenue teams, marketing professionals, data and analytics teams

What's Covered:

Episode 2 in our "From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production" webinar series. Catch up on other episodes here.

Growth starts with a clear view of where opportunity exists. To gain market share, lenders need to understand exactly where demand is building, which borrowers remain underserved, and where their current production patterns fall short. 

Laird and Bernard Nossuli will demonstrate how to identify the areas where mortgage demand and enterprise lending objectives intersect. 

Walk away being able to:

  • Quantify market opportunity within your footprint
  • Identify the people and places driving the most potential
  • Detect gaps in product, channel, and geographic coverage

Mortgage demand is uneven by nature. Institutions that know how to organize around pockets of concentrated opportunity position themselves to grow more effectively.

Speakers:

  • Laird Nossuli, CEO, iEmergent
  • Bernard Nossuli, COO, iEmergent

← Back to webinar series page




Use Data to Capture Diverse Lending Opportunity

iEmergent's data and tools help lenders of all sizes identify and target underserved borrowers in their markets—reducing risk and capturing opportunity.

Request a Demo


See It In Action

Learn how iEmergent clients are using our data, tools, and expertise to close the homeownership gap and grow volume.

Franklin Loan Center used iEmergent data and tools to increase affordable lending closings by 35%.

Read Case Study

C&F Mortgage recruits LOs, builds partnerships, and serves its communities with iEmergent data and tools.

Read Case Study