Mortgage Roadmap Webinar Series

From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production

Episode 5: Strengthening Products and Programs to Drive More Applications and Reduce Fallout

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About the Webinar

Who: Executives and senior leaders, sales and revenue teams, product operations, and compliance and risk professionals

What's Covered:

Episode 5 in our "From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production" webinar series. Catch up on other episodes here.

Every denied application or withdrawn file tells a story. Lenders that know how to read the story are the ones turning dead ends into opportunities for growth.

In this episode, iEmergent CEO Laird Nossuli and COO Bernard Nossuli explore how lenders can use data to design smarter product and program strategies. The work starts with looking beneath the surface of denials and withdrawals to identify where safe, sustainable originations were within reach and what it would take to capture them.

The conversation extends beyond any single purchase transaction, too, connecting product and program strategy to the longer arc of homeownership and helping borrowers maintain, improve, and build wealth over time. It all ties back to three connected goals: expanding applications, reducing fallout, and helping homeowners leverage equity responsibly. 

Learn how to:

• Read Home Mortgage Disclosure Act (HMDA) application fallout data to pinpoint whether the right response is a new offering, a process improvement, or something in-between 
• Stack down payment assistance (DPA) programs to provide more meaningful help to more borrowers
• Build savings and readiness programs that convert not-yet-ready households into future applicants
• Apply renovation and supply-focused strategies to expand opportunity where collateral issues, appraisal gaps, or aging housing stock are limiting originations
• Design first-time and first-generation homebuyer programs that drive both mission and business growth
• Connect product and program strategy to customer retention and long-term relationship growth

• Laird Nossuli, CEO, iEmergent
• Bernard Nossuli, COO, iEmergent
• Nikki Bialka, Fifth Third Bank

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