September 16 at 2pm CT
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Who: Executives and senior leaders, sales and revenue teams, product operations, and compliance and risk professionals When: September 16, 2026 at 2pm CT (3pm ET)
What's Covered:
Episode 5 in our "From Gaps to Growth: A Data-Driven Mortgage Roadmap to Increase Loan Production" webinar series. Catch up on other episodes here.
Every denied application or withdrawn file tells a story. Lenders that know how to read the story are the ones turning dead ends into opportunities for growth.
In this episode, iEmergent CEO Laird Nossuli and COO Bernard Nossuli explore how lenders can use data to design smarter product and program strategies. The work starts with looking beneath the surface of denials and withdrawals to identify where safe, sustainable originations were within reach and what it would take to capture them.
The conversation extends beyond any single purchase transaction, too, connecting product and program strategy to the longer arc of homeownership and helping borrowers maintain, improve, and build wealth over time. It all ties back to three connected goals: expanding applications, reducing fallout, and helping homeowners leverage equity responsibly.
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