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What is Mortgage MarketSmart?

Mortgage MarketSmart is a powerful solution for lenders who know that reaching and serving diverse borrowers is mission-critical -- for the future of their businesses and for the homebuyers in the communities they serve.  The size and composition of mortgage opportunity varies from market to market and from year to year, requiring lenders to build and execute targeted, dynamic strategies for each of their markets. Mortgage MarketSmart leverages iEmergent's best-in-class mortgage forecasts to help lenders pinpoint tomorrow's hotspots, reveal missed opportunities and - best of all - blends real-time real estate agent and listing intelligence, loan officer performance data, and market share information for every competitor to ensure that lenders take action that gets results.

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Latest From Our Blog

  • 2021 Originations to Exceed 2020's Record Level, but a Sharp Decline Looms

    Posted By Mark Watson on Nov 19, 2021
    In 2020, the COVID-19 pandemic led to extraordinary economic shifts including interest rate declines that turbocharged the refinance market. In addition, the purchase market surged to its own record high, stimulated by a demand shift that brought many new homebuyers into the market seeking safe havens from which to work from home. It is now clear – and astounding – that the 2021 mortgage origination market will be even larger than last year’s record-setting, pandemic-fueled $4 trillion market.
    Read More
  • Revisiting the Purchase Mortgage Generation Rate

    Posted By Mark Watson on Jun 18, 2021
    Chief of Forecasting Mark Watson discusses how the national Purchase Mortgage Generation Rate - or PMGR - continues to march toward a historically sustainable rate of 4 percent. Read more about the PMGR over time, how it has changed in recent years, and - most importantly - how the PMGR in each market follows an unique path over decades.
    Read More

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