Mortgage Data and Insights for Diverse Homeownership Growth.

Where diversity and growth go hand-in-hand.

iEmergent Wins MBA DEI Leadership Award

iEmergent won the Mortgage Bankers Association's (MBA) 2023 Residential Diversity, Equity and Inclusion (DEI) Leadership Award for Market Outreach Strategies – Non-Lender. Laird Nossuli, iEmergent’s CEO, accepted the award at MBA’s Annual Convention & Expo.

iEmergent MBA DEI Award

iEmergent DEI Award

Growth Through Data and Diversity

At iEmergent, we look at what’s coming in mortgage markets. What have we found? That diversity in lending can no longer be an afterthought. It’s mission critical for the future of lenders and for the homebuyers in the communities they serve.

The size and composition of mortgage opportunity varies from market-to-market and from year-to-year. The best way to hit the moving target time and time again is with data that, down to a neighborhood level, helps reveal missed opportunities and pinpoint tomorrow's hotspots. 

What’s your plan to grow and embrace diversity?

What Is Mortgage Marketsmart?

Action-oriented Technology

iEmergent diversity data to action

Data isn’t useful if you can’t turn it into action. That’s why our powerful platform, Mortgage MarketSmart, blends data from different sources to give you next steps—for tomorrow, next year, and beyond. 

Lenders use Mortgage MarketSmart to look back at missed opportunities, look forward to up-and-coming diverse markets, and build recruitment and resourcing strategies for targeted growth today. 

Mortgage MarketSmart integrates the most useful data for lenders:

  • Real-time real estate agent and listing intelligence
  • Loan officer production data
  • Census tract-level mortgage opportunity forecasts
  • Market share information
  • Community points of interest, such as places of worship, schools, and libraries
  • Historical lending data
  • Why We’re Focused on Diversity

    The future belongs to those who adapt and change. The homebuyer pool is growing more and more diverse, and lenders need to be purposeful about strategies that reach these changing markets.

    See Mortgage MarketSmart in Action

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    What Clients Say

    "You are amazing. Thank you so much for getting this report over to us.  It looks perfect and I’m well underway to putting it to good use."

    "I really appreciate that you continue to check-in, even when there isn’t necessarily an update.  It’s just nice to know that I’m on your radar."

    "You are probably the most responsive support team I’ve ever worked with—you always make me feel like your only client. Thank you so much."

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