One of the biggest challenges lenders face is maintaining profitability. It seems like the road to profitability has been a tough one for decades - continuously made more difficult because the landscape is always changing. When the market is good, lenders suddenly ramp up their sales team....fast. When the market shrinks, lenders have to quickly downsize. This volatility hurts sales productivity and leads to high levels of turnover....both of which are expensive. Today's environment is even more complicated. Now, not only is the size of the market changing, but so is its composition. In 2019, nearly 25% of all purchase loans will be originated to diverse borrowers - a percentage that will only continue to increase as the nation diversifies. Lenders who don't prepare for and embrace this change will start losing: revenue, profits, and market share.
DIVERSIFi is a powerful program for lenders that leverages data and diversity to improve profitability.
It is an unique partnership that combines forward-looking data from iEmergent with the professional, strategic and consultative expertise of NAMMBA for the primary purpose of helping lenders successfully navigate the future of American home lending.
Despite headlines and fears that today's market is shrinking, mortgage market opportunity is actually growing and changing. DIVERSIFi helps lenders take advantage of that change.
Data + Diversity = DIVERSIFi.
If you are a lender, do you know:
If you can't answer these questions, then DIVERSIFi is for you.
What is the impact of DIVERSIFi? Improved profitability for lenders - which leads to improved outreach, services, and homeownership opportunities for diverse households.
To reach that end goal, lenders utilize DIVERSIFi to: