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As the post-pandemic refinance boom softened in 2021, a top-25 lender saw an opportunity to create new revenue streams by meeting purchase demand in emerging markets with affordable homeownership programs. However, the lender had an obstacle to overcome.
After spending the better part of a year frustrated by the limited and outdated data its previous data intelligence solution provided, the leadership team set out to find an advanced intelligence platform that could provide current and considerably more expansive demographic, mortgage, and real estate data to identify and meet the needs of underserved communities.
iEmergent’s zoomed-in mortgage opportunity insights have been a crucial resource for the lender as it expands into historically underserved and racially diverse markets. The technology has even helped the lender optimize its business strategy by allowing managers to assess sales performance at the enterprise, branch, and individual LO levels and compare its performance to that of nearby competitors.
Learn how this top-25 lender uses iEmergent data and Mortgage MarketSmart tools to capture diverse market opportunity and serve its communities.