Insights
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Fifth Third Bank works to empower the communities it serves with a variety of programs and services, including special purpose credit programs (SPCPs), homeowner re-employment programs, community and economic development services, and veteran assistance programs.
For help developing, executing, and measuring its new SPCPs, Fifth Third turned to forecasting and advisory services firm iEmergent. Since 2016, Fifth Third has relied on forecasting and analytics from iEmergent’s Mortgage MarketSmart mortgage intelligence software to set realistic, market-driven sales goals, recruit mortgage loan officers, and find high-quality referral partners based on strategic priorities.
“iEmergent serves as an invaluable guiding beacon,” said Nikki Bialka, national community lending strategy manager at Fifth Third. “Not only does it help us with forecasting and understanding the future of the market, it also allows us to consider both past and present trends and see how those trends are likely to continue or repeat.
Learn how Fifth Third Bank uses iEmergent mortgage market intelligence to serve underserved markets and build special purpose credit programs (SPCPs).