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Centier Bank is Indiana’s largest private, family-owned bank, serving communities across the state since 1895. As the bank worked to expand its mortgage footprint across Indiana, it sought to grow production in both new and existing markets.
Identifying the right talent to support that growth proved challenging. Without a centralized way to analyze mortgage production data across geographies, it was difficult to consistently identify the right candidates, prioritize markets, understand which referral partners were driving business.
With iEmergent’s data and tools, Centier can examine the types of loans originators are closing and has been able to take a more focused, data-driven approach to growth.
Bryan Traylor, Centier’s senior vice president of residential lending, said, “We’re closing more loans with fewer originators because we’re hiring the right people. iEmergent gives us the confidence to validate production before we make the hire.”
Learn how Centier Bank uses iEmergent's data and tools to grow originations with strategic targeting and hiring.