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iEmergent has recently created new reports that focus on the mortgage market in a single Metropolitan Statistical Area (MSA). These reports contain an overview of the chosn market's mortgage opportunity - both for the current year and with some insight five years down the road. The report quantifies the market opportunity - in size, speed of growth, and density, along with a look at the current competition. In addition, it focuses on the market mix of mortgage loan types (Conforming, FHA, VA, FSA/USDA, Jumbo) and on the different borrower groups (Asian, Hispanic, African-American, and the very important First Time Home Buyer market segment). The opportunity data points are illustrated with detailed maps that highlight where these pockets of opportunity reside within the market -- drilling down to the neighborhood level.
Although these reports are also utilized at a more macro level by executives, business development teams, and compliance professionals, this blog shares how one producing area sales manager (ASM) found value. This ASM (who has asked to remain anonymous because he wants to keep this competitive advantage to himself) purchased one of our reports for his mid-tier central market in November and raved about it just six weeks later Here are the top three benefits he mentioned:
If an ASM - or his LOs - originate only two or three additional loans PER YEAR based on the information contained in our Market Opportunity Reports, these reports pay for themselves. Considering the benefits this ASM saw after only 6 weeks, the ROI goes far beyond three loans. An example of a Mortgage Opportunity Report can be found here: Market Opportunity Overview - Atlanta - 2018 Example.
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