Reaching New Member Segments With Data-driven Lending Strategies

Access the webinar on demand: 

iEmergent ACUMA Webinar

About the Webinar

Who: Mortgage lending leaders

When: On demand

What We'll Cover: Credit unions have long been recognized for their unique ability to extend flexible mortgage options to borrowers who may not fit conventional guidelines, all while maintaining impressively low delinquency rates. As institutions, they’re in a prime position to help underserved borrowers experience the dream of homeownership, especially in 2025 and beyond. 

But are credit unions using the right data and tools to serve the needs of their communities—their entire communities?

This webinar will explore how leveraging neighborhood-level forecasts, past origination data, demographic trends, property listings, and other data can help credit unions identify underserved, creditworthy borrowers who can benefit from tailored programs like Special Purpose Credit Programs (SPCPs) and down payment assistance.

Attendees will learn practical strategies for using data to craft more inclusive lending policies while safeguarding portfolio quality. Walk away with actionable insights to grow your mortgage business, reach new member segments, and continue delivering on your mission of member-focused lending.

Speakers:

  • Roger Braggs, Senior Product Manager, BECU
  • Laird Nossuli, CEO, iEmergent