iEmergent is a forecasting and advisory firm for the lending industry. Since 2000, we have been focused on delivering a forward-looking approach to helping organizations navigate the industry’s changing landscape.

After nearly 20 years as an executive at two national lenders, iEmergent founder Dennis Hedlund leveraged his background in mathematics and predictive modeling to develop a groundbreaking method for forecasting mortgage opportunity. This methodology enables iEmergent to deliver accurate forecasts that drill down into every neighborhood across the nation.

iEmergent provides powerful market intelligence to lenders of all types and sizes. Organizations use Mortgage MarketSmart, a web-based visualization tool, to access, analyze, and share iEmergent’s data in many ways.

A Family Business

The founding and evolution of iEmergent is an interesting story. What began as a family-run, consulting firm-turned-think-tank is now one of the industry’s most innovative providers, growing our client list rapidly as lenders discover the value of forward-looking data.

Early on in iEmergent’s history, Dennis developed the foundation of our forecasts and supported clients with his wife Paula and his daughters, Laird and Rachel. As iEmergent evolved, the family continued to build their industry knowledge and their dedication to the firm’s vision

iEmergent benefits greatly from the expertise and dedication of everyone on its team, including talented interns; advisors in the business development, accounting, and legal fields; and a core group of advisory partners.

iEmergent at MBA

The Birth of Mortgage MarketSmart

After many years of working with large lenders, we found that iEmergent's detailed forecasts could be difficult to access, analyze, interpret, and share. However, it seemed almost revolutionary when iEmergent began providing simple maps that showed the distribution of mortgage opportunity across the country alongside detailed data tables. With maps, data that was once cumbersome and inaccessible via rows and rows in a spreadsheet became easy to understand and share.

Those early maps planted the seed for the idea that would eventually become Mortgage MarketSmart—a cloud-based mapping platform that allows lenders easy access to forecast data visually. iEmergent partnered with Far Reach, a technology company in Cedar Falls, Iowa, to build the product, and the two companies now work as partners. 

iEmergent and Mortgage MarketSmart in the News

HousingWire Shares Update of iEmergent Forecast

by Laird Nossuli | Apr 10, 2019
HousingWire real estate editor KK Howley shares key points of her discussion with Mark Watson, iEmergent's Chief of Forecasting in this this article. 

The recent drop in mortgage interest rates is already having an impact on overall mortgage demand as well as the demand for refinances, but just how much could the return of low interest rates impact the market? 

Quite a bit, according to new data from iEmergent.


iEmergent, a mortgage forecasting and advisory firm, is projecting a 3.9% jump in total home-loan volume this year. That puts iEmergent at the head of the forecasting pack....

Read the complete HousingWire article here.