Mortgage MarketSmart Release Update - February 3
iEmergent Plans New Product Release for 2013 - August 1
Market Showcase: Washington, DC 2013
The Washington, DC mortgage market continues to be one of the largest, most diverse metro markets in the U.S. It is also one of the battleground markets where many of the largest national and regional mortgage lenders fight for market share. See how iEmergent's zone-level forecasts and performance tools helped a national mortgage lender evaluate past branch performance within the context of the 2013 lending environment.
Why do you need to know the mortgage opportunity in your markets?
You need accurate and quantitative data about your markets to optimize your resources, increase your efficiency and improve your performance. Other industries, like retail, insurance, entertainment and service industries, live and die by the market intelligence they've compiled about the consumers in their markets -- and many of the top companies in those industries continue to thrive because they've made market-driven decisions based on quantitative, forward-looking information. Considering that the challenges of today's shrinking housing market aren't going to disappear overnight for those of you in the real estate finance business, if you want to continue to increase (or even sustain) your market position or earnings, you simply can't afford to make bad decisions.
Knowing and quantifying the opportunity in each of your markets helps you set actionable earnings expectations, and realistic sales and share goals for yourself and your people. By comparing your market opportunity, you can determine which markets are worth your marketing and recruiting dollars, thereby maximizing your ROI. The more you "know" your market, the better you are at matching pricing, products and programs to attract new borrowers or new partners. Exploring new markets help you decide where to enter or where to exit the competitive playing field.
Our tools take a lot of quantitative information about what has happened and is expected to happen in markets everywhere and make it accessible to the corporate mortgage executive who needs to set expectations for what the bank can expect in earnings from Home Lending. Regional managers use our data to determine where they should put their new branch and how many sales people each of their market areas should have to maximize coverage. Our tools help branch managers figure out which of their loan officers is performing at or above the market's potential and which are simply falling behind.