Latest News
Loan Officers Need Extensive FHA Training - National Mortgage News - February 16
Jennifer Harmon of National Mortgage News discusses the impact of the large increase of FHA lending on the mortgage industry with Dennis Hedlund, founder of iEmergent. Hedlund cautions lenders against "expanding as fast as possible to become...
Industry Should Step Up - Origination News - January 23
The January 2009 editorial of "Origination News" magazine, reiterates iEmergent founder, Dennis Hedlund's belief that originators "may be able to fare well and make a difference in the coming year if they are proactive when it comes to developing...
Market Showcase: New Jersey
In 2008, iEmergent performed a very in-depth market assessment for a large national lender, which quantified the scope, scale, size, density, and growth dynamics within individual markets and homebuyer segments, in order to create solid, market-driven strategies to maximize the lender’s loan capture efficiency.
Now is the time to be fact-based and market-driven. Not later.
2009 will be another difficult year in mortgage lending. We forecast that 2009 will be a $1.3 trillion year. That's a long way in just a short time from the $3 trillion run-rate of only a couple of years ago.
The health of housing and home financing will continue to be complex, uncertain and volatile. Will you survive? And if you survive, will you underperform or outperform to your markets' potentials and your shareholders' expectations? Now is the time to be more fact-based and local-market-driven. Not later. Demand more market information. Not less.
We're offering our forecasts and tools at a very low cost because we know how essential it is RIGHT NOW to be vigilant about controlling operating costs. But we also know it's essential to acquire new intelligence about where lending opportunities might be headed in your local markets and homebuyer segments.
Detailed transaction forecasts and market intelligence are invaluable resources as you make critical plans, consolidate operations, allocate resources, and set directions for next year. iEmergent's market data and decision-making tools have proven to help lenders of all sizes and types to reach, attract, capture and retain their clients, referral sources and consumers more efficiently and more effectively.
At iEmergent, we believe that superior market intelligence is an essential ingredient to superior performance and sustained growth.
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