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Mortgage Financing Poised to Drop in 2010: iEmergent - February 9 iEmergent: Refi Volume Will Plunge 52% This Year - February 8 Market Showcase: Washington, DC 2010
The Washington, DC mortgage market continues to be one of the largest, most diverse metro markets in the U.S. It is also one of the battleground markets where many of the largest national and regional mortgage lenders fight for market share. See how iEmergent's zone-level forecasts and performance tools helped a national mortgage lender evaluate past branch performance within the context of the 2010 lending environment.
Now is the time to be fact-based and market-driven. Not later.2010 will be another difficult year in mortgage lending. We forecast that 2010 will most likely be under the $1.3 trillion mark. That's a long way in just a short time from the $3 trillion run-rate of only a couple of years ago. With a smaller pool of potential homebuyers, the competitive environment is tough. Will you survive? And if you survive, will you underperform or outperform to your markets' potentials and your shareholders' expectations? Now is the time to be more fact-based and local-market-driven. Not later. Demand more market information. Not less. Most organizations want you to be vigilant in controlling operating costs. Since you're still expected to meet your performance goals, you must acquire new intelligence about where lending opportunities might be headed in your local markets and homebuyer segments. Without that knowledge, it is impossible to make these kinds of fact-based and market-driven business decisions:
Our market data, detailed forecast reports, and performance tools are designed to help you make those decisions -- and many more. iEmergent's products have proven to help lenders of all sizes and types to reach, attract, capture and retain their clients, referral sources and consumers more efficiently and more effectively.
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