Market Manager Products

iEmergent provides market analytics and forecasting for the financial services, mortgage, and real-estate industries.  Our unique mortgage market metrics quantify where and what types of lending opportunities exist today and in future years, enabling financial institutions to execute profit-enhancing strategies, increase loan origination efficiencies, and grow market share. 

iEmergent's Market Manager Product Suite contains a wide variety of mortgage volume forecasts, market metrics, long-term growth projections and market comparison analytics embedded in Excel self-contained workbook and table formats.

Standard Products:
  • Mortgage Opportunity & Velocity Table (MOV)
         One- and five-year mortgage volume forecasts, a full range of our proprietary metrics, growth
         indexes, mortgage conversion rates, market comparison analytics, and embedded business
         decision tools.

  • Mortgage Opportunity Totals Table (MOT)
         Total mortgage volume forecasts for a market(s) that contains separate forecast tables for
         Owner Occupied Purchase Loans, Non-Owner Occupied Purchase Loans, Total Purchase Loans,
         and Refinance & Total Mortgage Lending Opportunity.  Users are able to project a range of refinance
         and total market volume for their markets by changing the purchase-refinance ratio.

  • Standard Geographic Comparison Maps.


    • Premier Products:

  • Market Position, Mortgage Opportunity & Velocity Table (MP-MOV) 
         The MP-MOV provides the same set of forecasts, metrics and tools as the standard MOV, but also
         includes client market share and Market Position Score metrics.  Requires clients to supply most
         recent (2007) loan transaction data by market. 
        
  • Mortgage Opportunity Distribution Table (MOD) 
         Comprehensive forecasts and comparison tables that contain purchase mortgage totals for each
         market accompanied by distribution forecasts that show mortgage loan projections for individual
         home buyer segments in each market (e.g., FHA, New Construction, Hispanic, Asian, African-
         American, Gender, Five Income Ranges, Five Loan Size Ranges, Sub-prime, etc...). 

  • Performance & Growth Model (PGM) 
         An easy-to-use business modeling tool that links mortgage market forecasts and analytics to ten
         critical business management, performance, and growth drivers.  The MGM provides a balanced
         and intuitive five-year planning model that is essential for financial, market, and sales managers.

  • Market Power Maps 
         All of our Market Manager tables and tools include a comprehensive set of maps that visually
         illustrate market potential, growth, and comparisons.  The maps are available as static PowerPoint
         presentation slides or as interactive maps viewed using the free Arc Reader mapping software
         application.     


    • Key Home Buyer & Housing Segments:

  • Owner Occupied Purchase Lending Opportunities
  • Non-Owner Occupied Purchase Lending Opportunities
  • Hispanic Lending Opportunities
  • Black/African American Lending Opportunities
  • Asian Lending Opportunities
  • FHA Lending Potential
  • Lending Opportunities by Income Ranges: Low ($15,000-$34,999); Mod ($35,000-$49,999); Mid
         ($50,000-$99,999); Upper ($100,000-$149,999); High ($150,000+)
  • Lending Opportunities by Loan Amount Size Ranges: Low ($25,000-$74,999); Mod ($75,000-
         $149,999); Mid ($150,000-$274,999); Upper ($275,000-$416,999); Jumbo ($417,000+)
  • New Construction Opportunities
  • Lending Opportunities by Gender (Women)


    • Market Location Covered:

  • Total United States
  • States
  • MSAs
  • Counties
  • Cities
  • Towns
  • Communities
  • Neighborhoods
  • Mortgage Opportunity Zones (MOZ): any combination of cities, towns, communities, and neighborhoods


    • Custom & Composite Tables:

    Customized tables that fit clients' specific market analysis needs by configuring the tables based on client market or bank footprints, targeted borrower profiles, internal sales data, and other business criteria.

    Sample Pricing:

    iEmergent's pricing is based on our clients' level of engagement--by Products, by Packages, or by Programs.  Please see the PDF for sample pricing.

     

    		  

    Complete Market Flexibility

    Our mortgage market intelligence, forecasts, analytics, and decision tools cover all levels of market detail anywhere in the United States.


      By Market Location
    • State
    • MSA
    • County
    • City
    • Town
    • Community
    • Neighborhood

      By Homebuyer Segment
    • Race
    • Ethnicity
    • Gender
    • Income Level
    • Rate Spread
    • Loan Type
    • Loan Purpose
    • Referral Source

    Market location and homebuyer segment can be combined and blended to reflect specific market configurations, mortgage lending opportunities, and performance needs.