Where to be positioned and how to focus your strategies in your markets may seem overwhelming at times, especially with volatile economic indicators and fierce competition. We use our Market Opportunities module of Market Manager to help you quantify and understand the size of the lending opportunities in your markets with precision and detail.

Mortgage Zones
The first step of Market Opportunities is to clarify and refine how you define your market—whether it be by geography, by borrower segment (ethnicity, income level, age, credit scores) or by referral source. In reality, markets consist of a multitude of unique Mortgage Zones (MZ). By nature, mortgage zones and local communities vary widely in their demographic profiles and generate mortgages at very different rates. Since there are an infinite number of ways to partition a market, MZs will be different for every lender. They are where the real competitive battle takes place every day.

Read More on Mortgage Zones

Now that you've defined the market and created Mortgage Zones that fit your needs, it's time to see how our intelligence quantifies opportunity.

Mortgage Conversion Rates
All markets are not created equal. Every market or zone is unique in terms of the size and dynamics of the mortgage opportunities it generates. Our Mortgage Conversion Rate (MCR) formulas--based on a powerful mortgage predictor we developed--confirm it. Using MCRs, we calculate, compile and compare current and future mortgage opportunity forecasts in any market, zone, and segment you need. We deliver the results to you in easy-to-compare tables.

View Market Zone Reports and Maps