Mortgage markets are more complex and chaotic than ever. The pace of competition, changing housing needs, volatility of consumer demand, affordability issues, segment diversity, and turbulent business cycles are unique and unrelenting – in every community, segment, and distribution channel--everywhere. Why wouldn’t you provide your business leaders and sales teams with as much market intelligence, mortgage opportunity estimates, and decision-support tools possible to ensure their success?

The Market Manager program helps all mortgage leaders quickly find answers to their most crucial market development questions. Choose one piece of one module to get started or apply all pieces of the 4 modules over a year or more to gain access to our continuous support. Ever-changing markets make it a priority.

Know more. We provide market intelligence packages (borrower demographics, housing profiles, growth trends, mortgage histories) coupled with mortgage forecasts that quantify the size of your lending opportunities in any market you define – nationally or by state, MSA, county, community, local zones, and by segment and referral source – in any combination you want. For this year or the next five. With precision. No other source comes close. + more

Get focused. Our proprietary Market Velocity (MVI), Mortgage Opportunity (MOI) and Mortgage Density (MD) calculations will have an instant and profound impact on where you choose to invest your time, energy, effort, and money to build greater market power. We compare and contrast the speeds at which individual markets generate mortgages over time. You may be surprised by how differently they behave from what you’d expect. Our Market Priorities module makes prioritization and development decisions much simpler. + more

Look to the future. It’s easy to frame 5-year growth plans and performance objectives when using our Market Performance Model (MPM) tool. When you input your performance variables, it calculates the acceleration or deceleration of your markets, establishes your market share position, helps you balance productivity, turnover rates, and sales coverage ratios, adjusts for changing conditions, shows you different earnings pro forma, and then automatically generates a set of graphs that give you clear pictures of your growth decisions. Its flexibility allows you to play “what ifs” to your heart’s content.
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Grow faster. Whether you build your sales force from within or buy it, you need it to move up the sales productivity curve quickly. Our 360 Strategies help you translate market opportunities into disciplined market strategies and sales systems that energize loan originators who struggle from a lack of sourcing skills. Using clear pictures, step-by-step instructions, and simple execution plans that your top sales people have already proven will work, 360 Strategies “connect the dots” for the middle 60% of your sales force that needs help. + more