iEmergent is a forecasting and advisory firm for the lending industry. Since 2000, we have been focused on delivering a forward-looking approach to helping organizations navigate the industry’s changing landscape.

After nearly 20 years as an executive at two national lenders, iEmergent founder Dennis Hedlund leveraged his background in mathematics and predictive modeling to develop a groundbreaking method for forecasting mortgage opportunity. This methodology enables iEmergent to deliver accurate forecasts that drill down into every neighborhood across the nation.

iEmergent provides powerful market intelligence to lenders of all types and sizes. Organizations use Mortgage MarketSmart, a web-based visualization tool, to access, analyze, and share iEmergent’s data in many ways.

A Family Business

The founding and evolution of iEmergent is an interesting story. What began as a family-run, consulting firm-turned-think-tank is now one of the industry’s most innovative providers, growing our client list rapidly as lenders discover the value of forward-looking data.

Early on in iEmergent’s history, Dennis developed the foundation of our forecasts and supported clients with his wife Paula and his daughters, Laird and Rachel. As iEmergent evolved, the family continued to build their industry knowledge and their dedication to the firm’s vision

iEmergent benefits greatly from the expertise and dedication of everyone on its team, including talented interns; advisors in the business development, accounting, and legal fields; and a core group of advisory partners.

iEmergent at MBA

The Birth of Mortgage MarketSmart

After many years of working with large lenders, we found that iEmergent's detailed forecasts could be difficult to access, analyze, interpret, and share. However, it seemed almost revolutionary when iEmergent began providing simple maps that showed the distribution of mortgage opportunity across the country alongside detailed data tables. With maps, data that was once cumbersome and inaccessible via rows and rows in a spreadsheet became easy to understand and share.

Those early maps planted the seed for the idea that would eventually become Mortgage MarketSmart—a cloud-based mapping platform that allows lenders easy access to forecast data visually. iEmergent partnered with Far Reach, a technology company in Cedar Falls, Iowa, to build the product, and the two companies now work as partners. 

iEmergent and Mortgage MarketSmart in the News

iEmergent Selected as Top Technology Company in the Housing Industry

by Megan Horn | Mar 06, 2017

DES MOINES, IA – iEmergent, a client of Square One DSM, has been selected for the 2017 HW TECH100 by HousingWire Magazine. The recognition is given to the top technology companies leading the housing industry.

iEmergent is a forecasting and advisory firm for the lending industry. Founded in 2000, the company has been focused on delivering a forward-looking approach to helping organizations navigate the industry’s changing landscape. iEmergent provides powerful market intelligence to lenders of all types and sizes. Organizations use Mortgage MarketSmart, a web-based visualization tool, to access, analyze and share iEmergent’s data in many ways.

“We are honored to be named to the HW Tech100 list with so many other innovative companies,” said Laird Nossuli, CEO of iEmergent. “We remain committed to serving our customers by giving them access to easily understandable information that can help them make smart decisions.”

The HW TECH100 is the only list of tech innovation that captures the entire U.S. housing economy, spanning real estate to mortgage lending, servicing and investments. Being named to the list puts iEmergent into unique territory as a tech leader in the housing economy.

“This recognition sets iEmergent apart as one of the premier companies in the industry,” said Mike Colwell, Executive Director of Entrepreneurial Initiatives at the Greater Des Moines Partnership. “iEmergent is revolutionizing the industry for lenders. This recognition is well-deserved.”

Learn more about iEmergent here, and view the full list of HW TECH100 honorees here.

About Square One DSM

Square One DSM’s mission is to connect entrepreneurial needs with qualified community and state resources and to provide guided professional and business direction. Square One DSM helps entrepreneurs maximize their successes by helping them navigate resources, strengthen knowledge, improve skills, form strategic alliances and secure proper capitalization. Learn more at SquareOneDSM.com.

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization serving Central Iowa for more than 125 years. Together with 23 Affiliate Chambers of Commerce and more than 6,000 business members, The Partnership drives economic growth and careers through innovation, strategic planning and global collaboration. We foster an environment where residents are empowered to live their passions and shape our community, making Greater Des Moines the best place in the world to build a business and life. For more information, visit DesMoinesMetro.com.


This news release was originally distributed by Square One DSM