iEmergent Forecast Tables

iEmergent Forecast Tables include crucial details about mortgage activity and behavior both nationally and within specific markets.  Not only do all of our tables provide our 2011-2015 forecast for mortgage units and volume, they also include powerful metrics that help quantify how each market will be changing over the next five years. Built in MS Excel, our tables allow you to work with the data to create scenarios and subtotals.  You can even enter your own data and configuration to determine market share and see how the opportunity shapes up in your footprint.  Whether you are a loan officer or a senior executive, you can use our forecasts to ensure that you know what's happening in every one of your markets. 

Read below to find out about our Purchase Mortgage Opportunity Totals (PMO) table that contains information on purchase loan opportunity, and our Mortgage Opportunity Totals (MOT) table that includes purchase and refinance opportunity metrics:

I.  Purchase Mortgage Opportunity Table -  Quantify and compare the size, speed, and density of purchase loan opportunity using our Purchase Mortgage Opportunity Table.  It incorporates unit and volume forecasts for 2011 and 2015, market behavior metrics such as Purchase Mortgage Density (PMD) and the Purchase Mortgage Conversion Rate (PMCR), and competition metrics like our Loan-to-Lender Ratio.  The result is an extremely valuable and comprehensive market snapshot:

  • County-level report available for any and all combinations of counties
  • Zone-level reports available for all Metropolitan Statistical Areas (e.g. Minneapolis-St. Paul, MN-WI; Chicago, IL; etc.)
  • Available for the following market segments:
    • Occupancy segments (All Purchase, Owner-Occupied Purchase, Non Owner-Occupied Purchase)
    • Loan Type (Conventional, FHA, VA)
    • Borrower Ethnicity-Race segments (Black, Hispanic, White, Asian)
    • Borrower Income Ranges (Low, Moderate, Middle, Upper & High Income levels)
    • Loan Size Segments (Low, Moderate, Middle, Upper, High & Jumbo loan sizes)
    • First-Time Homebuyer Segment
    • Gender Borrower Segment 

 

II.  Mortgage Opportunity Totals Table - The MOT table calculates total mortgage opportunity, and breaks it down by purchase (owner-occupied and non-owner-occupied) and refinance.  The Mortgage Opportunity Totals Table provides iEmergent's standard set of purchase mortgage market metrics and our forecasts for 2011-2015 for ranges of refinance opportunity. The MOT table has a filter-subtotal capability and allows you to enter your configuration and production data to determine your opportunity and share within your footprint.  The MOT table also contains a national purchase-refinance ratio calculator so that you can see how the total mortgage opportunity numbers change in different refi environments.

  • County-level report available for any and all combinations of counties
  • Available for specific market segments only by special request

Why Use Our Forecast Tables?

Improve Efficiency.  Efficiency requires you to spend your money and time wisely -- in all of your markets.  In this ever-changing economy, you can't afford to have too many sales people in a market that's on a downward slide or too few in a market where mortgage lending opportunity is growing.  You also can't afford to waste money on a marketing campaign that is targeting the wrong homebuyer segment in a particular county or by building a branch on the wrong street corner.  Instead, start making market-driven decisions -- based on solid, quantitative data -- and you'll quickly find that your decisions are saving you money, instead of wasting it.
 
Capture More Loans.  A key element of increasing profitability is seizing lending opportunities ahead of your competitors. You may already know a lot about last year's homebuyers in any given market. That historical data is readily available from a number of sources.  But knowing the profiles of yesterday's borrowers and the behavior of last year's markets won't help you get more loans today -- and especially not tomorrow.  All of our reports show you the details of every market nationwide, and how they will change in 2011 and through 2015. With this information, you will be prepared to outperform the competition.