iEmergent Reports
iEmergent offers three basic reports that include crucial details about mortgage activity and behavior both nationally and within specific markets. Not only does each report provide our 2010 forecast for mortgage units and volume, but also includes powerful metrics that help quantify how each market will be changing over the next five years. From loan officer to senior executive, our clients utilize our reports to ensure that they know what's happening in every one of their markets. Read below to find out about our three standard reports:
I. Mortgage Opportunity & Market Velocity Table (MOV) - When the current refi craze slows down, you'll need a solid hold on the purchase business in your markets. Quantify and compare the size, speed, and density of purchase loan opportunity using our MOV report. It incorporates unit and volume forecasts for 2010 and 2014, market behavior metrics such as Purchase Mortgage Density (PMD) and the Purchase Mortgage Conversion Rate (PMCR), and competition metrics like our Loan-to-Lender Ratio. The result is an extremely valuable and comprehensive market snapshot.
II. Mortgage Opportunity Totals Table (MOT) - The MOT table calculates total mortgage opportunity - both purchase and refinance, based on a user-defined and fully adjustable assumption about the purchase-refinance ratio. Like all of our reports and tools, the MOT is built on our most currect forecast. Use it to quantify the range of refinance loans you can expect by county in many different refinance scenarios.
III. Mortgage Opportunity Distribution Table (MOD)- Compare the 2010 total purchase units and volume by county across 19 different borrower and loan type segments for any market. Within one single report, we quantify opportunity for segments - including FHA, five different income level groupings, ethnicity/race, and First-Time Homebuyer borrower segments
Why Use Our Reports?
Improve Efficiency. Efficiency requires you to spend your money and time wisely -- in all of your markets. In this ever-changing economy, you can't afford to have too many sales people in a market that's on a downward slide or too few in a market where mortgage lending opportunity is growing. You also can't afford to waste money on a marketing campaign that is targeting the wrong homebuyer segment in a particular county or by building a branch on the wrong street corner. Instead, start making market-driven decisions -- based on solid, quantitative data -- and you'll quickly find that your decisions are saving you money, instead of wasting it.
Capture More Loans. A key element of increasing profitability is seizing lending opportunities ahead of your competitors. You may already know a lot about last year's homebuyers in any given market. That historical data is readily available from a number of sources. But knowing the profiles of yesterday's borrowers and the behavior of last year's markets won't help you get more loans today -- and especially not tomorrow. All of our reports show you the details of every market nationwide, and how they will change in 2010 and through 2014. With this information, you will be prepared to outperform the competition.
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Click here to see an example of our MOV for one U.S. metro market.