The greater the instability in your market, the greater the opportunity – if you can see it and seize it.

The iEmergent Group was formed in 2000 by Founder and President Dennis Hedlund, a mortgage industry executive and veteran of the rapidly—changing market conditions experienced by lenders during the 80’s and 90’s. Years earlier, he started his corporate career in the technical field of designing and operating high—volume communications switching systems/networks and very large call centers, before transferring this expertise into the world of centralized mortgage originations, loan administration, and customer services.

The iEmergent Group, with a primary office outside Des Moines, IA on the courthouse square in the town of Winterset (birthplace of John Wayne and location of the bestseller book/movie The Bridges of Madison County), primarily works with the financial services, real estate, and mortgage industries. Business leaders and managers in these industries repeatedly confront serious gaps in market data and strategy—holding them back from consistently optimizing their earnings performance and sustaining their growth despite volatile economic conditions.

The business questions asked and answered by iEmergent are fundamental. How is it possible to determine the size of the lending opportunity in different markets even though each has a unique structure, growth history, people profile, and economic reality? Industry economists (MBA, Fannie Mae, Freddie Mac, et al) issue national and regional lending forecasts, but what practical meaning do they have for local managers, sales people, and operations leaders? Do those predictions help quantify the real purchase and refinance lending opportunities in their own back yard? Do they impact strategies and behaviors and, if so, how?

The operating challenges of complex communications networks mirror those of mortgage lenders. Anticipating changing conditions. Forecasting the number and size of transactions. Minimizing the negative effects of volatile consumer and business buying behaviors. Prioritizing investments in capital, time, energy, and effort across fundamentally unique markets. Simplifying a complex set of market variables and relationships for effective management tools that consistently help business units at all levels be successful.

After pouring over years of mortgage industry data, iEmergent developed a suite of new calculation algorithms, market assessment perspectives, planning tools, and strategy development techniques. Mortgage Conversion Rates (MCR), Market Velocity Index (MVI), Mortgage Opportunity Index (MOI), Market Performance & Growth Plan (MPM) and 360 Market & Sales Strategies have helped individual managers, business units, and entire enterprises achieve their most aggressive business objectives year after year.

At the same time, iEmergent built on its core philosophy and expanded its management consulting support to For-Profit and Non-Profit clients in other industries with intense business development programs: 360 Strategies, Future Scenes, and Regenesis Solutions.

Today, iEmergent remains unchanged in its mission: To help its clients and partners accelerate performance and achieve rapid, sustained business growth—for today and tomorrow.